May 27, 2020
6 Ways to Add Business Value with Education PR
Journalism has undergone a seismic shift in the past decade. With a variety of media…
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January 30, 2020
Why You Should Use UTM Codes in Every Education Marketing Campaign
Using Google Tracking Codes (aka UTM codes) to Easily & Quickly Measure Your Success Have…
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December 30, 2019
Seven Marketing Tips to Elevate Your Brand in 2020
Top Marketing Tips from the 2019 AMA Madison Annual Conference The CB&A marketing team was…
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October 2, 2019
7 Must-Have EdTech Marketing Analytics for Year-End Reporting
It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals,…
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December 11, 2018
The 2019 Marketing Planning Series: Website Tools and Trends
Credibility and authority are required for success in business. The very first place most people…
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December 4, 2018
The 2019 Marketing Planning Series: Social Media Tools and Trends
There’s no question that the use of social media in your edtech marketing strategy is…
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November 20, 2018
The 2019 Marketing Planning Series: Content Tools and Trends
The need for content marketing in education can be summed up in one quote by…
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November 13, 2018
The 2019 Marketing Planning Series: Email Marketing Tools and Trends
There’s a reason why your email inbox is flooded with messages from different companies: Email…
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October 16, 2018
The 2019 Marketing Planning Series: Budget Goal Setting
“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned…
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October 5, 2018
The Road Map to Your Road Map: The Marketing Audit
With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to…
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