September 10, 2023

Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine

Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…

Kelsea Kierstead
October 7, 2020

Level Up Your Education Content Marketing Strategy with Pillar Pages

Picture this: More visibility. More credibility. More substantial, relevant website traffic. The secret? Pillar pages. If you have lots of content about a topic your company wants to “own,” then a pillar page is a must-have tactic in your education marketing plan.

Emily Embury
Metrics for EdTech Marketing
October 2, 2019

7 Must-Have EdTech Marketing Analytics for Year-End Reporting

It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals, it means something less chilling: year-end reporting. It’s time to export the data, organize your Excel columns and run those fancy formulas for the big end-of-year review.

Emily Embury
The 2019 Marketing Planning Series.
December 11, 2018

The 2019 Marketing Planning Series: Website Tools and Trends

Credibility and authority are required for success in business. The very first place most people go to check for those two essential characteristics is your website. It serves as your storefront and is your brand’s single most important marketing tool–it’s accessible, it’s available 24-7 and it affords 100 percent control over the messaging your customers and prospects see.

Kendall Riskedal
The 2019 Marketing Planning Series.
December 4, 2018

The 2019 Marketing Planning Series: Social Media Tools and Trends

There’s no question that the use of social media in your edtech marketing strategy is a must. In fact, we’ve…

Caitlin Ledger
The 2019 Marketing Planning Series.
November 20, 2018

The 2019 Marketing Planning Series: Content Tools and Trends

The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of J. Walter Thompson, Craig Davis: “We need to stop interrupting what people are interested in and be what people are interested in.” Simply put, good content marketing is the creation of relevant, valuable and consistent content for a well-defined audience in order to drive profitable customer actions.

Chloe Dechow
Marketing and sales collaboration
November 15, 2018

Achieving EdTech Revenue Goals Through Sales and Marketing Collaboration

Selling to K-12 school districts, administrators and teachers demands more than just showing up at the school’s front office, making a presentation and having a new product. It requires a specific methodology that properly leverages your sales and marketing teams to meet your sales goals. It’s a process combining strategic planning, effective execution and detailed measuring. However, too few edtech companies do it well, resulting in lost opportunity, reduced ROI and disappointing sales results.

Charlene Blohm and Dayton Johnson
The 2019 Marketing Planning Series.
November 13, 2018

The 2019 Marketing Planning Series: Email Marketing Tools and Trends

There’s a reason why your email inbox is flooded with messages from different companies: Email marketing works, if done right. As one of the oldest forms of direct marketing–beginning in the 1990’s with the rise of the internet itself– email marketing has continually adapted to its current climate in order to survive, let alone thrive. Email marketing in education is no different; to be the best, you need to create a machine.

Kendall Riskedal
The 2019 Marketing Planning Series.
October 29, 2018

The 2019 Marketing Planning Series: Education PR Tools and Trends

Determining a budget based on your company’s overall priorities and goals is one thing– making sure you’re at the forefront of the marketing trends that will help you achieve those goals is another. Often, it seems like you’ve just mastered the newest marketing channel or tactic that will help build awareness or contribute to leads and sales–and then something else comes along that affects your preparations.

Caitlin Ledger
The 2019 Marketing Planning Series.
October 16, 2018

The 2019 Marketing Planning Series: Budget Goal Setting

“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned it’s the exact opposite. There are many factors to consider, and they may change from year to year depending on the strategic initiatives of your organization.

Emily Embury