December 11, 2015

Balancing Coverage Through Strategic Communication and Media Relations — Case Study

A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments. CB&A implemented strategic messaging, media training and media relations to neutralize widespread negative coverage of the client.

May 28, 2010

Using Social Media for Crisis Communications

Recently, I attended Social Media Boot Camp, hosted by Ragan Communications. The all-day workshop focused on many aspects of social…

August 30, 2009

Dealing With Negative Comments in Social Media – and Calming Your Fears

Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they…