July 27, 2016

Another Trip to Barcelona

Six years ago, PR practitioners from more than 30 countries convened in Barcelona, Spain to establish a new set of best practices for measuring the efficacy of PR campaigns, the Barcelona Principles. Recently, several industry groups reviewed the principles and updated them, producing Barcelona 2.0.

May 17, 2011

Implementing the Barcelona Principles into PR Practice

In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…