This is What Education Marketing Leaders Are Hearing From Customers About ChatGPT
The release of ChatGPT in November 2022 was a watershed moment for generative AI (aka tools that use artificial intelligence…
How to Make the Most of Your 2023 Education Conference Experience
After a few years of disruption from COVID, in-person conferences and events are back in full swing. As our annual…
The Top 2023 Education Policy & Funding Updates Business-to-Education Organizations Need to Know
I recently had the pleasure of hosting a CB&A Expert Series event with Sara Kloek, vice president, education and children’s…
EdTech Digest Names CB&A Strategy Manager Kelsea Kierstead a 2023 Top 100 Influencer in EdTech
EdTech Digest just announced that they have named CB&A’s Strategy Manager Kelsea Kierstead to their 2023 Top 100 Influencers in…
Our Survey Says: Business-to-Education Marketers Foresee Industry Growth Ahead
Business-to-education marketers (B2E) are overwhelmingly optimistic about the health of the education industry and their own company’s prospects for growth…
Three Takeaways from Our 2023 Survey of Business-to-Education Marketers That Will Set You up for Success
In our 2023 survey of business-to-education (B2E) marketers, we asked respondents how their marketing has changed as a result of…
Why SIIA’s CODiE Awards is the One Award Program Every Education Marketer Should Consider
Not all education product awards—and there are many—are created equal. Some programs rely on input from the public at large,…
Q&A: Education Funding Update
The world of education funding is incredibly complex and comes from many different outlets. There are a vast number of…
How to Seal the Deal in Education Sales
You’ve delivered the elevator pitch, you’ve asked the right questions, now what? In our recent CB&A Expert Series Webinar with…
How to Kick Off the Education Sales Conversation
The purchasing process in education is often drawn-out, with schools and districts making key budget decisions in March and April…