Education Trends

Ed Tech Industry Summit: Bridging K-12 and Postsecondary

By May 2, 2012October 15th, 2017No Comments

The ninth annual Ed Tech Industry Summit (ETIS), hosted by Software & Information Industry Association (SIIA), will be held on May 6-8 at The Palace Hotel in San Francisco. ETIS is the nation’s leading education technology conference, and the Summit will be featuring sessions on topics specific to “bridging K-12 and postsecondary,” including a special emphasis on gaming.

Conference attendees will have the opportunity to participate in sessions, and learn more about industry trends such as social media, and technology in the education marketplace. The Ed Tech Industry Summit offers education industry professionals the chance to network with thought leaders throughout the industry, and share tools for success.

Charlene Blohm and two of CB&A’s clients will be speaking on panels at the 2012 Ed Tech Industry Summit, and we’ll be sharing updates from the conference on our blog. You also can follow @CharleneBlohm for live coverage. Recommended keynotes and panel discussions include:

Using Social Media Marketing to Connect with Customers and Increase Sales – Monday, May 7 at 9:30 a.m.  – 10:30 a.m. 

You’ve been told Social Media is a must, but where should you start? A panel of social media experts will help you determine what social networks are best for your company, and how to incorporate them into your overall marketing strategy. To understand the power of social media, it’s helpful to see examples of best practices for K-12 and higher education.  Whether you tweet, blog or just want to attract more customers to your website, learn why social media needs to be an integral part of your sales and marketing strategy.

Glen McCandless, President, Focus Marketing

Charlene Blohm, President, C. Blohm & Associates, Inc.
Mrs. Brandi Heinz Brown, Social Media and E-commerce Manager, ETA Hand2Mind
Ileana Rowe, Principal, Corporate Growth
Mitchell Weisburgh, Managing Partner, Academic Business Advisors, LLC

Workshop: Media & Message Training Bootcamp – Tuesday, May 8 at 7:00 a.m.  – 8:15 a.m.  (Limited space.) 

During this Media & Message Training Bootcamp, participants will work together to craft core key messages for their own organizations and programs. Attendees will have the chance to practice delivering those messages in an interview setting using techniques that help company spokespersons (or VIPs) address any interviewers most difficult questions. Through this session, experienced media professionals will share messaging best practices and delivery recommendations.

Charlene Blohm, President, C. Blohm & Associates, Inc.
Linda Winter, President/Owner, Winter Group

Breakout Session: Adapting to the Seismic Change in Education Culture – Tuesday, May 8 at 9:30 a.m.  – 10:30 a.m.

As all subject areas across both K-12 and Higher Ed education are experiencing transformational changes in the culture of education, the need for businesses to adapt with this vast digital shift is critical. In this session, a panel of industry gurus will be discussing the ways in which successful businesses recreate themselves in times of great change.

Randy Wilhelm, Chief Executive Officer, Knovation (formerly netTrekker)

Farb Nivi, Founder, Grockit
Justin Serrano, President, Kaplan K12 and College Prep, Kaplan K12 Learning Services
David Straus, Vice President Product, Kno, Inc.

Hot Topic Breakout Session: It’s All About the Data –Tuesday, May 8 at 11:00 a.m.  – 12:00 p.m.

Seasoned industry professionals will be providing their perspectives and analyses of the size of the education technology market segments. They will discuss trends in K12 and higher education, and answers the questions, “What are U.S. school districts and college campuses buying and why?”

John Reese, Executive Chairman, Parchment
Robert Resnick, President, Education Market Research
John Richards, President, Consulting Services for Education

We hope to see you at there! If you can’t attend the event, feel free to stay connected by following us on Twitter @cblohmassoc, or join the conversation by using #ETIS12.