Education Public Relation

CB&A Co-Sponsors Hear Here @ ISTE 2016

By June 30, 2016October 9th, 2017No Comments

WintergroupMCHdataCB&A co-hosted Hear Here @ ISTE 2016 on June 27 in partnership with Winter Group and MCH Strategic Data. The event connected six leading education technology firms with district leaders from across the nation in next generation focus groups. The two-hour deep dive included a 50-minute whole group discussion, and three roundtable-style, small group discussion sessions for each vendor. Participants received industry leaders’ opinions about marketing channels and preferred modes of contact, plus reactions to new and forthcoming products. Hear Here was a great opportunity for participants to build relationships and engage in conversations about trends, purchasing plans and shifts in today’s market.