Education Companies Have Reason for Optimism. Here’s Why.
While the pandemic has hit certain industries quite hard, such as travel, arts and entertainment, the education sector appears to…
When Selling to Schools, Make Sure You Understand the Education Buying Cycle
How to align your sales and marketing efforts to the education buying cycle Timing is everything, as the saying goes….
3 Strategies to Drive EdTech Sales Post-COVID
How to Survive and Thrive in a Competitive Market As bleak as the pandemic situation looks today, there is a…
2021 Education Policy Primer for EdTech Execs
What you need to know to inform your education marketing strategy. Between an ongoing global pandemic, leadership changes in Washington,…
Report: 2021 Education Marketing Trends
We surveyed education marketers to identify key trends to incorporate into their education marketing strategies for 2021, distilling data from our second annual Education Marketing Trends Survey into five key findings with important implications for marketers.
7 Things to Know About Online Education Conferences
The era of large, in-person education conferences has been put on hold due to COVID-19. Which education associations have shifted to a virtual format and how have companies pivoted in response?
Level Up Your Education Content Marketing Strategy with Pillar Pages
Picture this: More visibility. More credibility. More substantial, relevant website traffic. The secret? Pillar pages. If you have lots of content about a topic your company wants to “own,” then a pillar page is a must-have tactic in your education marketing plan.
Register Now: Research Reveals Hidden Revenue Opportunities for EdTech Vendors
The importance and benefit of investing in education efficacy research Each year, Project Tomorrow’s Speak Up Research Initiative asks K-12…
Back-to-School 2020: Tips for Navigating EdTech Marketing and Sales
EdTech Trends for the 2020-21 School Year The back-to-school season is a critical time for education companies. District leaders begin…
EdTech Awards 2020: 3 Ways CB&A is Innovating in Marketing and PR
CB&A recognized as best public relations firm working in edtech Established in 2010 to celebrate the innovators, leaders and trendsetters…