The ‘Ideal’ Vendor: What Educators Want Most
This is the final post in a six-part series. C. Blohm & Associates and the Winter Group hosted their annual…
Powerful Personal Networks and Educational Marketing
This is the fifth post in a six-part series. Before the advent of personal networking, teachers’ main source for professional…
Small-Ticket Expenditures Shift Purchasing Cycles to Year-Round
This is the third post in a six-part series. A by-product of the now-famous “apps budget” discussion that occurred during…
‘App Budgets’ Might Just Be the Tip of the Iceberg
This is the second post in a six-part series. I was taking notes at one of our focus groups at…
Positioning Your Product in a Funding Decline
As year-end approaches there’s a looming threat of across-the-board cuts to federal programs, including education, according to Jennifer House and…
What Vendors Need to Know about Marketing to Educators
Back-to-school pop quiz: where do most educators go when they need information on a new product? a. Educational publications b….
SIIA’s “Don’t Copy That 2” Encourages Fair Use of Print & Digital Content
Do you remember 1992’s classic video, “Don’t Copy That Floppy” (DCTF)? As part of the Software & Information Industry Association’s…
You Want Me to Invest in What?
The Ed Tech Business Forum (ETBF), sponsored by the Software & Information Industry Association (SIIA), was jam-packed with excellent sessions,…
A Growing Communications Channel: Best Practices for Mobile Marketing
Hosted by the Association of Strategic Marketing, the Apple OS and Mobile Marketing: Best Practices for iPhone, iPad and iPod…
Maximizing Marketing and PR Opportunities at Trade Shows
While trade shows require significant financial investment and staff time, they can result in new sales and revenue, as well…