PRSA 2009: The Value of Online Video
If a picture is worth a thousand words, then imagine the impact of a video. During the 2009 Public Relations International…
PRSA 2009: How to Optimize News Content
Ninety percent of journalists rely on online search engines to perform key elements of their job, whether researching a story,…
PRSA 2009: Digital Revolution – The Chaos Scenario
Are traditional media falling apart before our eyes? And, more important, are we prepared to pick up the pieces? Bob…
PRSA 2009 International Conference
Last week I attended the 2009 Public Relations Society of America International Conference (PRSA) in San Diego. More than 3,000…
Public Relations’ Role in the Corporate Twittersphere
As people turn toward Twitter to build their personal and professional brands, one practice that’s sparked some controversy throughout the…
PR + Social Media Summit Wrap Up
Recently, I attended Social Media Club Milwaukee’s (@socialmediaclub) PR + Social Media Summit (#PRSMS) at the University of Wisconsin –…
PR is More Than Publicity
It seems everyone is talking about social media. Journalists are all a-Twitter, business conferences now include sessions about “being social,”…
You Can’t Win Unless You Enter
There are several award programs in the education industry offering companies and organizations a chance to stand in the spotlight….
How To: Build Your Brand Using Social Media
Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A…
Dealing With Negative Comments in Social Media – and Calming Your Fears
Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they…