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Chloe Dechow

Education Marketing StrategyFeatured
February 7, 2021

2021 Education Policy Primer for EdTech Execs

What you need to know to inform your education marketing strategy. Between an ongoing global pandemic, leadership changes in Washington,…
Chloe Dechow
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Social Media For Education
June 17, 2020

Social Media Ads: The New Billboards for Education Companies

Successful Social Media Ads Break Through the Noise Identifying the right communication channels to help your brand stand out is…
Chloe Dechow
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Best of Madison 2019 Honors earned by CB&A team
CB&A NewsFeatured
September 19, 2019

CB&A Earns Coveted Spot in Madison’s ‘Best Places to Work’

CB&A Recognized on Best of Madison 2019 List Fifteen years ago, CB&A relocated to Madison, Wisconsin because of its unique…
Chloe Dechow
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journalism advocacy
Education PR - Public Relations for EdtechFeatured
June 21, 2019

Journalism Advocacy: 5 Ways to Support Journalists

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible…
Chloe Dechow
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Public Relations Crisis Strategy Planning
Education PR - Public Relations for Edtech
May 16, 2019

How to Build a Winning Public Relations Crisis Strategy

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible…
Chloe Dechow
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Product Launch Strategy Meeting
Education PR - Public Relations for Edtech
January 21, 2019

A Down-to-Earth PR Strategy for an Out-of-This-World Product Launch Strategy

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible…
Chloe Dechow
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The 2019 Marketing Planning Series.
Education Content Marketing
November 20, 2018

The 2019 Marketing Planning Series: Content Tools and Trends

The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of…
Chloe Dechow
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Education Marketing Trends
June 5, 2018

Your ISTE Game Plan for Education Marketing Success

Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s largest trade show. Attendees will…
Chloe Dechow
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Education Content Marketing
December 14, 2017

Turn Every Call to Action into a Lead-generating Tool

Calls To Action in Your Education Marketing Strategy. Photo courtesy of Pixabay. As an education marketer, the goal of your…
Chloe Dechow
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Social Media For Education
October 11, 2017

How To Use Influencers In Your Education Marketing Strategy

Every social media channel has a growing list of influencers and Instagram is no exception. But what exactly is an…
Chloe Dechow
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  • About
    • Leadership
    • Careers
  • Services
    • Education Marketing Strategy
    • Public Relations
    • B2E Content Marketing
  • Work
  • Blog
  • Contact