April 11, 2022

Education Conferences During COVID: Insights for B2E Marketers

The continued presence of COVID-19 has complicated business-to-education (B2E) marketers’ plans with respect to conferences and events. Traditionally a key…

Chloe Dechow
December 15, 2021

K-12 Leaders’ Biggest Challenges: Insights for Education Marketers

What challenges keep K-12 leaders up at night? The answer to this question can help education marketers understand how to…

Chloe Dechow
October 25, 2021

How ESSER Funding has Affected Education Marketing

Since March 2020, federal lawmakers have passed three COVID-19 relief bills that together provide billions of dollars in emergency aid…

Chloe Dechow
April 26, 2021

CB&A Expert Series: 3 Tips to Get Exposure in the Media

How education companies can support the work of journalists The education industry is in a constant state of change –…

Chloe Dechow
February 7, 2021

2021 Education Policy Primer for EdTech Execs

What you need to know to inform your education marketing strategy. Between an ongoing global pandemic, leadership changes in Washington,…

Chloe Dechow
June 17, 2020

Social Media Ads: The New Billboards for Education Companies

Successful Social Media Ads Break Through the Noise Identifying the right communication channels to help your brand stand out is…

Chloe Dechow
Best of Madison 2019 Honors earned by CB&A team
September 19, 2019

CB&A Earns Coveted Spot in Madison’s ‘Best Places to Work’

CB&A Recognized on Best of Madison 2019 List Fifteen years ago, CB&A relocated to Madison, Wisconsin because of its unique…

Chloe Dechow
journalism advocacy
June 21, 2019

Journalism Advocacy: 5 Ways to Support Journalists

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace, you just need a targeted PR product launch strategy that positions your product as a win for education.

Chloe Dechow
Public Relations Crisis Strategy Planning
May 16, 2019

How to Build a Winning Public Relations Crisis Strategy

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace, you just need a targeted PR product launch strategy that positions your product as a win for education.

Chloe Dechow
Product Launch Strategy Meeting
January 21, 2019

A Down-to-Earth PR Strategy for an Out-of-This-World Product Launch Strategy

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace, you just need a targeted PR product launch strategy that positions your product as a win for education.

Chloe Dechow