Achieving EdTech Revenue Goals Through Sales and Marketing Collaboration
Selling to K-12 school districts, administrators and teachers demands more than just showing up at the school’s front office, making a presentation and having a new product. It requires a specific methodology that properly leverages your sales and marketing teams to meet your sales goals. It’s a process combining strategic planning, effective execution and detailed measuring. However, too few edtech companies do it well, resulting in lost opportunity, reduced ROI and disappointing sales results.