Last week, the CB&A team attended the annual Public Relations Society of America (PRSA) Madison Alchemy Awards Ceremony. The team took home six awards for their hard work and exceptional initiatives in the field.
The team won two Awards of Excellence in the media relations and crisis communications categories and four Awards of Merit in the categories of social media tactics, media events, community relations and public affairs.
Helping CB&A bring home the Awards of Excellence was CB&A’s work on a crisis communication plan designed to address an organization’s issues stemming from an assessment rollout. Additionally, CB&A won another Award of Excellence in media relations for the successful procurement of same-day media coverage for its client’s partnership with an international news organization.
Shown through its continued commitment to its clients and their goals, CB&A was also awarded four Awards of Merit. CB&A won two awards for its BuzzHub social media tactics and media event at ISTE 2015. Also winning in the community relations category, CB&A was recognized for its efforts to promote awareness about school security. In the public affairs and public service category, CB&A obtained an invite for a client to be interviewed by a prestigious news organization and garnered extensive media coverage.
These award winning campaigns exhibit how CB&A boosts brand and product awareness through strategic planning, media relations, industry relations, social media, content marketing and thought leadership.
On behalf of all us at CB&A, we would like to congratulate the other winners at this year’s awards ceremony.