Education Public Relation

Leveraging News Feed and Graph Search at Social Media Breakfast

By April 19, 2013January 14th, 2020No Comments
CB&A is an education pr agency.

This month’s Social Media Breakfast featured Chad Wittman (@ChadWittman), co-founder of EdgerRank Checker, who discussed how to “Leverage Facebook’s News Feed and Graph Search.” Wittman dug deep into the mechanics behind Facebook algorithms, explaining how long posts live on the News Feed, how to move beyond the simple “like/share/comment” strategy for engagement, and exactly what Graph Search is and how it works. Facebook is a powerful public relations tool, and understanding its inner workings is key to realizing its benefits. Below are a few of the highlights from Chad’s presentation.