Education Public Relation

CB&A Welcomes Two New Team Members

By May 10, 2012October 15th, 2017No Comments

CB&A was founded on the belief that all students deserve a quality education. Each day we strive to uphold our guiding principles and passion for education to achieve visibility for the clients we serve. When expanding the CB&A team, we look for dynamic, talented and passionate individuals who share these same values.

On that note, we would like to welcome Account Executive Betsy Francoeur and Account Coordinator Katie Waite to the team. Betsy and Katie’s passion for education is evident, and their diverse experiences will be instrumental in helping our clients succeed.

As Account Executive, Betsy will use her communication, writing and social media skills to accomplish client goals and oversee client initiatives. Betsy graduated from the University of Wisconsin-La Crosse with a Bachelor of Science degree in public relations. Upon graduating, she was named Wisconsin’s 57th Alice in Dairyland and visited hundreds of classrooms throughout the state to educate students about the nutritional value and variety of Wisconsin food products. Afterwards, Betsy held public relations positions at two Milwaukee-area agencies.

In her role as Account Coordinator, Katie will be responsible for assisting the President and Account Executives with tasks such as writing news releases, managing CB&A social media accounts and drafting media communications. She received her Bachelor of Arts degree in journalism (with an emphasis in public relations) from the University of Wisconsin-Oshkosh. Previously, Katie served as a marketing specialist in the electronic security industry, where she promoted the importance of video surveillance and other security systems in schools.

Please join us in welcoming Betsy and Katie to the CB&A team!