Case Study

Galin Education

Premiere College Prep Program Refreshes Online Brand

Goals

Galin Education offers admissions assistance, test preparation and academic coaching to high school and college students. To revamp the company’s online brand to attract new clients and refresh the user experience for existing clients, CB&A developed a fully optimized website with relevant, discoverable content, intuitive navigation and a more convenient user experience.

  • Strategic Planning
  • Marketing Strategy
  • Website Development
  • Content Development
  • SEO Analysis

Strategy

  • Evaluate audiences to inform a fully responsive design
  • Conduct competitive analysis and market review to inform website strategy
  • Perfect key messages to ensure value proposition is clear
  • Elevate online branding with a sophisticated website style and layout
  • Build website framework to optimize for future content updates
  • Streamline website elements for more intuitive navigation
  • Develop website copy and layout for each new page created
  • Refine SEO to reflect relevant industry searches and terms
  • Implement a Google AdWords campaign to gain visibility
  • Conduct a paid social advertising campaign to drive site traffic

Results

The new Galin Education website showcases a modern brand that appeals to their target audience. Condensed header menus and streamlined web pages organizes the company’s new content in a fresh, professional style that simplifies navigation for a more efficient user experience.

27

Website Pages Before Redesign

13

Website Pages After Redesign:

“We wanted to create a new website and online presence that reimagined how Galin Education presented itself online. CB&A oversaw the redesign and optimized our online content from top to bottom, giving us a fresh look and feel while staying true to the Galin Education branding.”

-Zach Galin, Founder, Galin Education