Paid Social Media Campaign Drives Leads in Key Sales States
FreshGrade, a leading portfolio and assessment platform, offers an extensive library of eBooks on pedagogical concepts for schools and districts. To boost company visibility and acquire new leads, CB&A developed Facebook and Twitter advertising campaigns that included ad copy, targeting and optimization to drive eBook downloads from FreshGrade’s target sales audience in five key states.
- Identify key sales states
- Analyze previous campaign insights
- Create Facebook and Twitter advertising strategies
- Leverage existing video assets for multi-step campaigns
- Maximize content marketing library
- Schedule, monitor and optimize campaigns for highest ROI
- Drive downloads in five key sales states
The paid social media campaign on Facebook and Twitter led to 136 eBook downloads by educators and administrators in key sales states, helping FreshGrade grow its U.S. presence with new leads and increased brand awareness.
2019 PRSA Alchemy Award
“Our team invests a substantial amount of time and resources into creating our eBooks and believe they are some of the best resources available to educators. With CB&A’s help, we were able to leverage them in key sales states and provide our sales team with new contacts as we continue to grow our U.S. business.”