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EdTech Awards 2020: 3 Ways CB&A is Innovating in Marketing and PR

By May 13, 2020August 26th, 2020No Comments

CB&A recognized as best public relations firm working in edtech

CB&A recognized as best public relations firm working in edtech

Established in 2010 to celebrate the innovators, leaders and trendsetters in education technology, The EdTech Awards are a staple in the education community.

We’re pleased to announce that CB&A has earned the coveted EdTech Leadership Award for best public relations firm working in edtech.

Here are three ways we’re innovating in education marketing and PR.

#1 Strategic counsel paired with expert execution

Our approach bridges the gap between two vital elements: strategy and execution. Some consultants give you advice. Others give you execution. We give you both.

By taking the time to understand your business and goals, we’re able to craft integrated marketing campaigns that are as unique as your company. Our expertise in marketing, public relations, content and social media ensures that all of your bases are covered.

We bring our exclusive skill set to every email, meeting and strategic recommendation. From start to finish, we track your business’ success in the education industry, fine tuning our efforts along the way.

#2 Leadership and connections in the education market

We are a certified Women-Owned Business Enterprise that prioritizes work with companies that are making a difference in the lives of students and educators. To stay informed and active in the education industry, we participate in key organizations, including: ISTE, SETDA, EDUCAUSE, CoSN, Ed Industry Chat, the Education Technology Industry Network of SIIA and Education Writers Association.

We also conduct and distribute primary research to inform the education business community, such as our recent 2020 Education Marketing Trends Report and Coronavirus Impact on Education Marketing Report.

We have nearly three decades of experience helping education clients grow and sell. To beat your competition, you need integrated marketing strategies that are ahead of the curve and a team that’s dedicated to monitoring what’s trending in the industry. For more than 25 years we’ve continued to adapt our services to best meet our clients’ needs.

#3 Double-bottom-line orientation

The double-bottom-line business model considers both financial and social factors. At CB&A, we measure success in two ways:

  • Using key performance indicators (KPIs) to track business results.
  • Identifying social impact through lives touched and generations enriched.

We believe in students, and we’re passionate about the education sector. Our double-bottom-line approach supports clients in creating and sustaining a thriving business, and in positively impacting students and educators.

A trusted partner

We create fully integrated education marketing campaigns that build brand awareness, establish thought leadership and generate demand. Our portfolio of client success stories serves as proof of our dedication.

As a “Best Place to Work” in our hometown of Madison, Wisconsin, our mission-driven strategy and passion for the work we do are foundational to our success.

On behalf of the entire CB&A team, thank you. We’re proud of our accomplishments, and are grateful to be listed alongside so many inspiring innovators on the 2020 EdTech Awards roster.