The weekend before the education technology world gathered at ISTE, some of the most promising start-ups in the industry met for two days full of presentations, workshops and networking. Before the main show started, SETDA’s Emerging Technologies Forum brought together their Emerging Private Sector Partners cohort and invited Charlene Blohm from CB&A, Arc Capital Development and Academic Business Advisors to speak to the young companies.
For growing companies, creating a content marketing plan may seem like a challenge or a low priority, however, a simple, well-developed strategy is a vehicle to drive new leads, retain current customers and accelerate future growth.
On Saturday, Charlene, CB&A’s founder and CEO, gave a presentation titled “Building an Educator-Focused Content Marketing Plan: 7 Key Steps to Generate Leads and Drive Sales”. The presentation discussed how to create a content strategy, the importance of content calendar, lead scoring guides, tips for creating engaging content, recommendations on how to distribute content, best practices for measuring it all and more.
Looking to boost your content marketing efforts? Download Charlene’s full SETDA presentation below.