October 2023 Expert Series

Will You Make the Post-ESSER Cut? — How to Prepare Now For Customer Renewal

Don’t lose all those hard-won customers you’ve secured in the ESSER era!

With the final ESSER deadline approaching, K–12 companies need to position themselves as indispensable school and district partners to secure renewals in a more challenging funding landscape.

In this CB&A Expert Series event, Noelle Ellerson Ng, associate executive director, advocacy & governance at AASA, joined CB&A Content Director Jeremy Cesarec to discuss:

  • Findings and insights from the latest AASA member survey: Learn how superintendents plan to make tough budgeting decisions.
  • Historical precedents for the end of ESSER: Glean insights from similar past events.
  • Practical and essential approaches to ensure your success: How you — an education marketing or sales lead — can proactively gain customers’ trust, loyalty and renewal.