Social Media Content Creation

Social media news feeds and the algorithms that shape them dictate who sees your organic content. Organic reach is decreasing as social networks expand their paid avenues. To overcome this challenge, it’s important to create, share and re-share content your audience loves. Creating a bevy of high-quality, strategic content assets can increase your following, impressions and engagements.

We develop social media campaigns for platforms such as:

• Facebook
• Instagram
• Twitter
• LinkedIn

Social Advertising

The days of double digit percentages for organic reach on Facebook are long gone. Instead, social networks offer edtech marketers the means to target the right audience with the right message at the right time. The sophisticated targeting offered by social media ads reaches people based on interests and other demographic traits, retargets previous website visitors, and draws on audience profiles to attract like-minded prospects. 

We create, implement and measure paid social campaigns that:

• Create brand awareness
• Drive website traffic
• Generate leads and engagement

Social Media Events: Community Management

There’s more to success on social media than just publishing engaging organic content. By expanding its social media audience, your organization will foster a community of prospects, influencers and customers. This community can generate user-created content, discussions and ambassadors for your brand.

We foster communities by:

• Engaging with followers and fans
• Leveraging user-generated content
• Connecting with social media influencers

Measuring Success

As with any marketing campaign, your social media efforts are useful only if they can be measured. That’s why we create custom KPI reports for social media marketing campaigns that go far beyond impressions. We hone in on how these advertisements drive business results that affect your bottom line.

Metrics we track include:

• Link clicks
• Cost per link click
• Cost per lead
• Engagements