Implement a social media marketing strategy to foster online conversations that translate into real world leads and sales.
Reach New Audiences with Social Media for Education
The social media landscape continues to evolve with new opportunities emerging every day. Social media has shifted from a world of high organic reach and viral BuzzFeed posts to a content distribution engine with powerful advertising and targeting capabilities. By deploying social media ads on Facebook, Instagram, Twitter and LinkedIn, we can drive website traffic, leads and sales at the optimal phase of the education buying cycle to grow your market share.
Social Media Content Creation
Social media news feeds and the algorithms that shape them dictate who sees your organic content. Organic reach is decreasing as social networks expand their paid avenues. To overcome this challenge, it’s important to create, share and re-share content your audience loves. Creating a bevy of high-quality, strategic content assets can increase your following, impressions and engagements.
We develop social media advertising campaigns for platforms such as:
The days of double digit percentages for organic reach on Facebook are long gone. Instead, social networks offer edtech marketers the means to target the right audience with the right message at the right time. The sophisticated targeting offered by social media ads reaches people based on interests and other demographic traits, retargets previous website visitors, and draws on audience profiles to attract like-minded prospects.
We create, implement and measure paid social campaigns that:
- Create brand awareness
- Drive website traffic
- Generate leads and engagement
Social Media Events: Community Management
There’s more to success on social media than just publishing engaging organic content. By expanding its social media audience, your organization will foster a community of prospects, influencers and customers. This community can generate user-created content, discussions and ambassadors for your brand.
We foster communities by:
- Engaging with followers and fans
- Leveraging user-generated content
- Connecting with social media influencers
As with any marketing campaign, your social media efforts are useful only if they can be measured. That’s why we create custom KPI reports for social media marketing campaigns that go far beyond impressions. We hone in on how these advertisements drive business results that affect your bottom line.
Metrics we track include:
- Link clicks
- Cost per link click
- Cost per lead
(Catch up if you missed it: Part I: Best Practices for Collaborating with Social Media Influencers.) Social Media Influencers Part Two: With great influence comes great responsibility These are words…
Social media for sales: nurturing leads & closing deals Social media is more than a way to connect with friends and family, it’s also a vehicle for companies to engage…
How to maximize influencer projects in education In the education market, brands must exceed expectations to make an impact on educators, administrators, and most importantly, students. One tactic that can…
Changes to social media algorithms, more time spent on mobile and digital platforms, and advanced targeting capabilities have moved social media advertising from “nice to have” to a mandatory fixture…
There’s no question that the use of social media in your edtech marketing strategy is a must. In fact, we’ve been preaching that message since 2009. The question edtech companies…
What was once personal is now digital. Employee advocacy has shifted from being something done in person to something that is shared via social media.