Case Study

3P Learning

Integrated marketing campaign promotes a unique perspective on the Science of Reading while showcasing 3P Learning’s key differentiator: making the process of learning to read engaging and enjoyable.

Goals

3P Learning is an education technology company focused on creating engaging, research-based learning tools for students. In February 2024, they regained U.S. distribution rights for Reading Eggs, in order to capitalize on the program’s alignment with the Science of Reading—a key educational trend. Focused on growth in Oklahoma, Indiana, Pennsylvania, and Georgia, 3P Learning is tailoring content to state-specific needs and education roles. We teamed up with 3P Learning for a targeted PR and marketing campaign to strengthen customer relationships, drive loyalty, and expand Reading Eggs’ impact on U.S. literacy.

Services
Education Marketing Strategy
Public Relations
B2E Content Marketing
Paid Media

Strategy

  • Devised campaign theme: Adding Fun to the Science of Reading Equation
  • Identified news moments and crafted four news releases
  • Created a media pitching strategy and coordinated outreach
  • Compiled cornerstone content marketing assets, including white paper and complementary one-pager
  • Facilitated paid media placements, including a sponsored quiz and white paper with Education Week, to generate marketing qualified leads (MQLs)
  • Provided strategy and copy for MQL email nurture campaigns

Results

We leveraged our strong industry relationships to secure media coverage from education trade media, including Teaching, Learning, Leading K-12 podcast, District Administration, eSchool News, Education Writers Association, and AC&E. This media coverage supported awareness and credibility of 3P Learning. Target media share of voice increased by 12 percentage points compared to the previous year.

Our paid media campaign with Education Week, which included a sponsored quiz, white paper, one-page asset and email nurture campaign, brought in more than 1,000 leads. The landing pages used in the campaign had nearly 14,000 visits.

14,000

campaign landing page visits

215 MM

impressions

1000+

promoted content leads