Education Content Marketing

Develop an education content marketing strategy to increase website traffic, generate leads and drive them through the sales pipeline. 

Your Content Marketing Journey Starts Here

Strong assets, such as blog posts, case studies, eBooks, whitepapers, infographics and webinars, are the backbone of your content marketing strategy. With so many cornerstone content options available, collaborating with the CB&A team on your strategy development is a smart first step. Our strategies for content marketing in the education market position your product or service in front of teachers, administrators and other decision makers during the crucial parts of the education buying cycle. From planning your strategy to execution and analysis, our team will turn your education content marketing operation into a lead generation machine.

Creating Your Content Marketing Strategy

A content marketing strategy that dovetails with the education buying cycle is the key to a successful integrated marketing plan. At CB&A, we design a content approach to ensure your marketing assets drive results. Effective content marketing requires a:

  • Detailed plan to execute your content strategy.
  • Map of content assets that align with the education buying cycle.
  • Sustained and coordinated approach to implement, iterate upon and optimize your education content marketing strategy.
The CB&A content marketing strategy graphic features the four levels of the sales funnel and the marketing tactics that fit into those stages.

Executing Your Content Marketing Strategy

Every business has unique marketing needs and varying capacity to address them. Maybe you’re a small marketing team of one, or perhaps you’re looking to expand your company’s lead generation efforts. Whatever the scenario, our expert team of strategists and writers can support your marketing efforts by creating content assets such as:

  • Blogs and articles
  • Case studies and ebooks
  • Infographics and video elements

Promoting Your Content Across Multiple Channels

Reach new and influential prospects by leveraging your fresh content through earned, paid, owned and shared media to raise awareness, drive leads and convert sales. A content asset is only as good as its promotion, so shout it from the rooftops. Plan to share your content asset in a half a dozen ways or more, such as:

  • Partnering with a digital influencer
  • Running a Google AdWords campaign
  • Advertising on social media
We'll promote your content asset using social media, email marketing and media relations to achieve your education marketing goals
Funds For Learning establishes strong relationships with education community

Measuring Your Content Success

Looking for ways to determine the ROI of your content strategy? At CB&A, we measure the success of our marketing campaigns on three different levels: outputs, outcomes and business results. We take a proactive approach – we want to help you reach your marketing goals – so our analytics focus on what matters most to your business. A few KPIs we track include:

  • Website traffic
  • Clicks and engagements
  • Leads generated
  • Conversion rate
  • Open and click-thru rates
The 2019 Marketing Planning Series.

The 2019 Marketing Planning Series: Content Tools and Trends

| Education Content Marketing | No Comments

The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of J. Walter Thompson, Craig Davis: “We need to stop interrupting what people are interested in and be what people are interested in.” Simply put, good content marketing is the creation of relevant, valuable and consistent content for a well-defined audience in order to drive profitable customer actions.

Improving your education marketing strategy by streamlining your content development process.

Four Ways to Streamline Your Content Development Process

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Content development is a vital part of any education marketing strategy. It keeps your website fresh, boosts your company’s visibility and proves your value to customers. But even when marketers…

Turn Every Call to Action into a Lead-generating Tool

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As an education marketer, the goal of your education marketing strategy is to increase leads and identify new customers. Driving people to your website is good, but convincing a prospect…

We Turned Down a Monthly Forbes.com Column. Here’s Why.

| Education Content Marketing, Education PR - Public Relations for Edtech | No Comments

Forbes Media recruited us to join its Agency Council. Ethical concerns guided our decision to decline. The offer    According to its website, the Forbes Agency Council is an “invitation-only…

A Fool-Proof Formula for Education Marketing

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The content options for marketing in education are seemingly endless and often overwhelming. How do you know that what you’re allocating time and resources to will bring the results you…

Creating and Maintaining a Content-based Sales Process

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We hear from the experts that it’s important to embrace content marketing and integrate it into the sales process, but how exactly? Where does content marketing fit in the traditional…