September 6, 2016

The Box Top Theory: 3 Ways to Create a Cause Marketing Legacy

It’s easy to find Box Tops. And now that we’re in the heart of the back-to-school season, it seems like…

Aleesha Halbach
July 15, 2016

National Entrepreneurship Workshop, Startup Weekend EDU, Comes to Madison

At CB&A, we love fresh ideas. Its inspiring to see passionate people turn concepts into reality, and we jump on…

Lauren Reid
July 6, 2016

Flipped Learning Network Rejoins the CB&A Fold

We’ve been longtime proponents of Flipped Learning. Over the last four years, our team has worked alongside Flipped Learning pioneers…

Lauren West
June 22, 2016

People Behind the PR – Lauren Reid

CB&A is an agency that values its team, and we’re happy to welcome Lauren Reid as our new Account Executive. Lauren graduated from Augustana college, where she travelled across Europe with her choir. She loves dogs, Swedish Fish, and her favorite movie is Dirty Dancing. We are excited to have her on the team! Read on for the full story.

Aleesha Halbach
June 15, 2016

Awareness Through Hashtags

Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.

Lydia Jerabek
June 9, 2016

Reflecting on the Last Decade

While taking on my new role as Vice President at CB&A brings excitement for the future, it also makes me…

Emily Embury
March 4, 2016

People Behind the PR — Chloe Scheller

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…

Lydia Jerabek
February 24, 2016

People Behind the PR — Danny Paulmeyer

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…

Lydia Jerabek
December 11, 2015

Balancing Coverage Through Strategic Communication and Media Relations — Case Study

A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments. CB&A implemented strategic messaging, media training and media relations to neutralize widespread negative coverage of the client.

Quinn Buchanan
August 25, 2015

Five Techniques to Find New Fans and Followers on Social Media

According to the Pew Research Center, nearly 75% of online adults use social media personally, and increasingly, familiarity with social…

Aleesha Halbach