July 26, 2010

Social Media Success Summit – Part One

In May, I was an online participant in the 2010 Social Media Success Summit (#smss10). Over the course of the…

Brittany Dorfner
June 10, 2010

Why You Should Check Into Foursquare

Dubbed “the next Twitter” by some tech experts, Foursquare is a location-based social networking website that tracks its users’ whereabouts…

Emily Embury
May 28, 2010

Using Social Media for Crisis Communications

Recently, I attended Social Media Boot Camp, hosted by Ragan Communications. The all-day workshop focused on many aspects of social…

Brittany Dorfner
May 19, 2010

Ed Tech Industry Summit Preview

The Ed Tech Industry Summit, sponsored by the Software & Information Industry Association (SIIA), is the industry conference for the…

Charlene Blohm
April 19, 2010

The Four P’s of Successful Online Customer Engagement

When helping clients and colleagues to understand and navigate the world of social media, we suggest a three-step process: 1)…

Kristen Plemon
April 8, 2010

Survey Update: Twitter Use in K-12 Education

Last month I shared the results of a survey CB&A conducted in conjunction with the CoSN Conference 2010.  To help…

Emily Embury
March 8, 2010

Survey Results: Twitter Use in K-12 Education

Every year CB&A conducts a Birds-of-a-Feather Roundtable during the annual CoSN conference. For those of you unfamiliar with CoSN, it’s…

Emily Embury
January 11, 2010

Deploying Social Media in 2010

Looking back on 2009, was your company innovative in terms of online networking, or more of a social novice? If…

Brittany Dorfner
November 13, 2009

Public Relations’ Role in the Corporate Twittersphere

As people turn toward Twitter to build their personal and professional brands, one practice that’s sparked some controversy throughout the…

Brittany Dorfner
October 20, 2009

Social Media in the Education Market

On October 15th, I had the opportunity to co-present the “Social Media in the Education Market: New Ways to Build…

Charlene Blohm