Top 7 Ed Tech Trends to Watch in 2012
Compiled by CB&A staff As a follow-up to our 2011 reflection post, the CB&A team once again collaborated to identify…
In Case You Missed It
Feeling a little glum after the holidays? Rekindle your Christmas spirit by reading the November/December issue of the Dairy Dispatch!…
There’s Nothing like a Road Trip to Get to Know Someone
In November, the Account Coordinators attended a PRSA “Pitching Boot Camp,” presented by Michael Smart. We learned lots of tips…
How to Pitch Successfully
Do you ever feel like your pitches are ignored? You’re not alone. Many PR professionals feel that their pitches are…
Lessons Learned from Netflix
All companies, whether they are active in social media or not, should secure the online names that could be used…
Implementing the Barcelona Principles into PR Practice
In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…
PR in an Integrated Marketing Plan
Integrated marketing is a high-level strategic issue that involves all marketing channels, including public relations and media relations. And it…
2010 PRSA International Conference
The PRSA’s annual conference is upon us once again, Oct. 16-19. PR professionals from across the globe will converge on…
Three Years in a Row! And a Double Winner at That!
The CB&A team takes great pride in delivering exemplary results for the members of our client family. And I guess…
The Clock Is Ticking: Preparing Your Tradeshow Communications Plan
The countdown has begun to ISTE 2010. Now in its 31st year, the annual conference for the International Society for…