Five Key Drivers of Parent Engagement in Schools
Parent engagement is critical to student success, and if your products or services can help parents become more invested in…
How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators
Social media marketing is an important element of any ed-tech marketing plan. But making sure your tweets are seen amid…
People Behind the PR — Chloe Scheller
CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…
People Behind the PR — Danny Paulmeyer
CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…
PR & Social Media Summit 2014
Recently, four members of the CB&A team, Kristina Rozenbergs, Olivia Hoff, Lauren West and Aaron Krish, traveled to Milwaukee to…
PR Power Writing: Key Highlights from Michael Smart’s ‘Top 10 Writing Mistakes and Silver Bullets Every Communicator Must Know’ Webinar
Recently a few team members took the opportunity to cozy up in the office conference room for Michael Smart’s PR…
Smart Secrets to Media Pitching: Key Takeaways from PRSA International Conference Session with Michael Smart
While attending the 2013 PRSA International Conference in Philadelphia last month, I sat in on a session led by pitching…
PRSMS: Make your brand highly recommendable
Recently three CB&A team members, including myself, had the opportunity to attend the annual PR & Social Media Summit held…
Betty Lou Cruisin’
Last Thursday, the CB&A team took some time to celebrate summer and each other’s company during a Betty Lou Cruise…
Reddit & PR: Treasure or Trap?
If you search Reddit on Google, its tagline is “the front page of the internet.” Sounds pretty good, right? In…