4 Public Relations Trends for 2020
The Public Relations Trends, They are a Changin’ As we kick off 2020, there’s no question that people have evolving…
Seven Marketing Tips to Elevate Your Brand in 2020
Top Marketing Tips from the 2019 AMA Madison Annual Conference The CB&A marketing team was in full force at the…
Edtech Crisis Management: Safeguarding Student Data
Crisis Management Starts with Preparation In the first six months of 2019, more than 3,800 data breaches were reported in…
Journalism Advocacy: 5 Ways to Support Journalists
Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace, you just need a targeted PR product launch strategy that positions your product as a win for education.
How to Build a Winning Public Relations Crisis Strategy
Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace, you just need a targeted PR product launch strategy that positions your product as a win for education.
Go Big or Go Home: Working with National Media
You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of a national media outlet. It’s a fleeting opportunity to convey your message to an audience of millions. After the initial excitement fades, reality sets in: There’s a lot of work to do.
2016: Review, Results and Reveries
Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to…
7 Trends to Guide Your 2017 Marketing and PR Strategy
It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president,…
Another Trip to Barcelona
Six years ago, PR practitioners from more than 30 countries convened in Barcelona, Spain to establish a new set of best practices for measuring the efficacy of PR campaigns, the Barcelona Principles. Recently, several industry groups reviewed the principles and updated them, producing Barcelona 2.0.
Educating Local Communities on School Safety – Case Study
A client that develops and deploys visitor management systems for schools and districts aimed to educate members of a community about how the new system would work in their schools. The technology requires school visitors to present a photo ID that is scanned against a sex offender database. By raising awareness of the system through local media outreach, the client was able to communicate that the new safety measure was in place at community schools and show other districts the effectiveness of the program.