December 15, 2021

K-12 Leaders’ Biggest Challenges: Insights for Education Marketers

What challenges keep K-12 leaders up at night? The answer to this question can help education marketers understand how to…

Chloe Dechow
May 20, 2021

How to Create Compelling Education Content That Builds Your Brand

Learn 8 Proven Steps to Meet Your B2E Marketing Goals Content is essential for education marketing. It can help drive…

Liz Meyer
May 10, 2021

When Selling to Schools, Make Sure You Understand the Education Buying Cycle

How to align your sales and marketing efforts to the education buying cycle Timing is everything, as the saying goes….

Kevin Custer and Rita Ferrandino
October 28, 2020

7 Things to Know About Online Education Conferences

The era of large, in-person education conferences has been put on hold due to COVID-19. Which education associations have shifted to a virtual format and how have companies pivoted in response?

Charlene Blohm
October 7, 2020

Level Up Your Education Content Marketing Strategy with Pillar Pages

Picture this: More visibility. More credibility. More substantial, relevant website traffic. The secret? Pillar pages. If you have lots of content about a topic your company wants to “own,” then a pillar page is a must-have tactic in your education marketing plan.

Emily Embury
August 25, 2020

How Efficacy Research Supports EdTech Marketing and Sales Efforts

New research reveals hidden revenue opportunities for education companies There are two increasingly common questions that district leaders ask when…

Saul Hafenbredl
Research reveals hidden revenue opportunities for edtech vendors
August 5, 2020

Register Now: Research Reveals Hidden Revenue Opportunities for EdTech Vendors

The importance and benefit of investing in education efficacy research Each year, Project Tomorrow’s Speak Up Research Initiative asks K-12…

Saul Hafenbredl
Back-to-School 2020: Tips for Navigating EdTech Marketing and Sales
July 22, 2020

Back-to-School 2020: Tips for Navigating EdTech Marketing and Sales

EdTech Trends for the 2020-21 School Year The back-to-school season is a critical time for education companies. District leaders begin…

Emily Embury
6 Ways PR Improves Your Bottom Line by CB&A for Education
May 27, 2020

6 Ways to Add Business Value with Education PR

Journalism has undergone a seismic shift in the past decade. With a variety of media for individuals to voice their…

Kelsea Kierstead
CB&A recognized as best public relations firm working in edtech
May 13, 2020

EdTech Awards 2020: 3 Ways CB&A is Innovating in Marketing and PR

CB&A recognized as best public relations firm working in edtech Established in 2010 to celebrate the innovators, leaders and trendsetters…

Charlene Blohm