September 5, 2017

Dollars and Sense: How to Make the ‘F’ in FY18 Flexibility

As funding changes come down the pike for FY18, education vendors should look to enhance flexibility in their offerings. Your…

Charlene Blohm
August 30, 2017

Fantasy Football and Social Media: The Winning “Players”

What if you viewed social media strategy like fantasy football? Like the thousands of people who play, you probably spent…

Lauren Reid
August 24, 2017

Creating and Maintaining a Content-based Sales Process

We hear from the experts that it’s important to embrace content marketing and integrate it into the sales process, but…

Charlene Blohm
August 8, 2017

Three Reasons to Include Customer Voices in Your Marketing Initiatives

In a saturated media market, marketers often ask themselves: How do we get ahead? The answer lies in the people…

Charlene Blohm
July 28, 2017

Dollars And Sense: Your Guide to Ed Tech Funding

For the CB&A’s education marketing team and our clients, the ISTE conference provides an annual reminder of why we work…

Charlene Blohm
Drive traffic to your booth with these education marketing tips
June 20, 2017

3 Easy Ways to Drive Traffic to Your Booth at ISTE

It’s the three days we’ve been waiting for – all the meetings held, catering orders placed and flights booked have…

Charlene Blohm
June 13, 2017

Infographic: The Media’s ISTE 2017 Watchlist

Worlds collide at ISTE every year when ed tech vendors, media, educators, education pr pro’s and industry VIPs come together…

Quinn Buchanan
CB&A is an education pr agency.
June 2, 2017

Don’t Be Listless at the Grocery Store – or ISTE

When I go grocery shopping without a list, it’s a mess. My cart fills up with things like Doritos, and…

Saul Hafenbredl
May 23, 2017

The 1-2-3 on CB&A’s ISTE Events

We’re counting down the days until ISTE! Every year, CB&A coordinates a beehive of education pr activities at the conference,…

Lauren Reid
May 15, 2017

Hidden Campus Customers You’re Missing in Building Lifelong Brand Loyalty

Business startup culture is often referred to as an extension of the millennial mentality. As the highest educated, most radically…

Charlene Blohm