Go Big or Go Home: Working with National Media
You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of a national media outlet. It’s a fleeting opportunity to convey your message to an audience of millions. After the initial excitement fades, reality sets in: There’s a lot of work to do.
Education Marketing Action Alert: Congress Passes Education Budget
Congress passed an FY19 spending bill shortly before the start of the new fiscal year (Oct. 1) that includes funding for the U.S. Department of Education.
While overall spending is similar to last year, the budget deal boosts federal funding for Title I by $100 million, special education by $87 million, school safety and edtech by $70 million, and career and technical education by $70 million.
Spread the Message: How to Build Employee Advocacy on Social Media
What was once personal is now digital. Employee advocacy has shifted from being something done in person to something that is shared via social media.
Plan Your Marketing Budget: Tools and Trends for 2019
As you execute the second half of your 2018 education marketing plan, it’s time to start strategizing and planning for the coming year.
6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts
When it comes to what creates leads and revenue, social media is often left out of the conversation. Sure, it…
7 Summer To-Do’s to Increase Your Sales Next School Year
School is out for the summer! Well, for students perhaps, but for education technology marketers and companies, the summer is…
Your ISTE Game Plan for Education Marketing Success
Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s largest trade show. Attendees will…
Education Marketing Action Alert: What You Need to Know about GDPR
THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation (GDPR) will usher in a…
How to Increase Education Marketing Conversions with A/B Testing
One thing we know about successful education marketing is that our audience keeps us guessing. There are often differences between…
Facebook Zero: What Marketers Need to Know
As an education marketing professional, you may have been warned “don’t build a house on rented land.” In other words,…