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Education Marketing Trends

January 30, 2018

Add Value to Your Brand with Native Advertising

Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages every day. Emails, sponsored social…

Saul Hafenbredl

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Education Marketing Trends

January 19, 2018

Education Marketing Action Alert: New Federal Tax Law’s Impact on K-12

The News President Donald Trump recently signed the major tax bill into federal law. The $1.5 trillion tax overhaul issues…

Charlene Blohm

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Incorporating LinkedIn into your education marketing

January 16, 2018

How LinkedIn Fits into Your Education Marketing Strategy

With 13 million company pages and 81 percent of B2B companies using the platform for new product launches, LinkedIn has…

Lauren West

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Improving your education marketing strategy by streamlining your content development process.

Education Content Marketing

January 8, 2018

Four Ways to Streamline Your Content Development Process

Content development is a vital part of any education marketing strategy. It keeps your website fresh, boosts your company’s visibility…

Quinn Buchanan

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Education Content Marketing

December 14, 2017

Turn Every Call to Action into a Lead-generating Tool

Calls To Action in Your Education Marketing Strategy. Photo courtesy of Pixabay. As an education marketer, the goal of your…

Chloe Dechow

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Education Marketing Trends

December 5, 2017

5 Ways to Improve Email Marketing in Education

Email marketing remains one of the most successful ways to build a relationship with an already-engaged audience. Anyone who has…

Kelsea Kierstead

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Education Marketing Trends

November 8, 2017

SEO: Dead or Alive?

Search Engine Optimization, or SEO, is the process of attempting to improve your website rankings with popular search engines such…

Lauren Reid

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Education Content Marketing Education PR - Public Relations for Edtech

October 31, 2017

We Turned Down a Monthly Forbes.com Column. Here’s Why.

Forbes Media recruited us to join its Agency Council. Ethical concerns guided our decision to decline. The offer According…

Saul Hafenbredl

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Education PR - Public Relations for Edtech

October 19, 2017

5 Ways PR Improves Your Bottom Line

While PR has the reputation of being tricky to measure, marketers have made significant progress in solidifying the traditionally dotted…

Saul Hafenbredl

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October 11, 2017

How To Use Influencers In Your Education Marketing Strategy

Every social media channel has a growing list of influencers and Instagram is no exception. But what exactly is an…

Chloe Dechow

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