Marketing and sales collaboration
November 15, 2018

Achieving EdTech Revenue Goals Through Sales and Marketing Collaboration

Selling to K-12 school districts, administrators and teachers demands more than just showing up at the school’s front office, making a presentation and having a new product. It requires a specific methodology that properly leverages your sales and marketing teams to meet your sales goals. It’s a process combining strategic planning, effective execution and detailed measuring. However, too few edtech companies do it well, resulting in lost opportunity, reduced ROI and disappointing sales results.

Charlene Blohm and Dayton Johnson
The 2019 Marketing Planning Series.
November 13, 2018

The 2019 Marketing Planning Series: Email Marketing Tools and Trends

There’s a reason why your email inbox is flooded with messages from different companies: Email marketing works, if done right. As one of the oldest forms of direct marketing–beginning in the 1990’s with the rise of the internet itself– email marketing has continually adapted to its current climate in order to survive, let alone thrive. Email marketing in education is no different; to be the best, you need to create a machine.

Kendall Riskedal
The 2019 Marketing Planning Series.
October 29, 2018

The 2019 Marketing Planning Series: Education PR Tools and Trends

Determining a budget based on your company’s overall priorities and goals is one thing– making sure you’re at the forefront of the marketing trends that will help you achieve those goals is another. Often, it seems like you’ve just mastered the newest marketing channel or tactic that will help build awareness or contribute to leads and sales–and then something else comes along that affects your preparations.

Caitlin Ledger
The 2019 Marketing Planning Series.
October 16, 2018

The 2019 Marketing Planning Series: Budget Goal Setting

“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned it’s the exact opposite. There are many factors to consider, and they may change from year to year depending on the strategic initiatives of your organization.

Emily Embury
Using public relations tips when working with the national media.
October 10, 2018

Go Big or Go Home: Working with National Media

You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of a national media outlet. It’s a fleeting opportunity to convey your message to an audience of millions. After the initial excitement fades, reality sets in: There’s a lot of work to do.

Saul Hafenbredl
October 3, 2018

Education Marketing Action Alert: Congress Passes Education Budget

Congress passed an FY19 spending bill shortly before the start of the new fiscal year (Oct. 1) that includes funding for the U.S. Department of Education.

While overall spending is similar to last year, the budget deal boosts federal funding for Title I by $100 million, special education by $87 million, school safety and edtech by $70 million, and career and technical education by $70 million.

Charlene Blohm
September 17, 2018

Spread the Message: How to Build Employee Advocacy on Social Media

What was once personal is now digital. Employee advocacy has shifted from being something done in person to something that is shared via social media.

Caitlin Ledger
September 7, 2018

Plan Your Marketing Budget: Tools and Trends for 2019

As you execute the second half of your 2018 education marketing plan, it’s time to start strategizing and planning for the coming year.

Danny Paulmeyer
July 23, 2018

6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts

When it comes to what creates leads and revenue, social media is often left out of the conversation. Sure, it…

Lauren West
July 17, 2018

The Anatomy of an Effective Education Marketing Email

For many education marketing companies, email is still one of the best and most cost-efficient ways to get a message…

Lauren Reid