The 2019 Marketing Planning Series: Social Media Tools and Trends
There’s no question that the use of social media in your edtech marketing strategy is a must. In fact, we’ve…
The 2019 Marketing Planning Series: Education PR Tools and Trends
Determining a budget based on your company’s overall priorities and goals is one thing– making sure you’re at the forefront of the marketing trends that will help you achieve those goals is another. Often, it seems like you’ve just mastered the newest marketing channel or tactic that will help build awareness or contribute to leads and sales–and then something else comes along that affects your preparations.
The 2019 Marketing Planning Series: Budget Goal Setting
“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned it’s the exact opposite. There are many factors to consider, and they may change from year to year depending on the strategic initiatives of your organization.
Spread the Message: How to Build Employee Advocacy on Social Media
What was once personal is now digital. Employee advocacy has shifted from being something done in person to something that is shared via social media.
Your ISTE Game Plan for Education Marketing Success
Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s largest trade show. Attendees will…
Why Education Marketing Needs Social Media Advertising
With the recent focus on Facebook’s changing algorithm, you may wonder if including social media advertising in your education marketing…
Facebook Zero: What Marketers Need to Know
As an education marketing professional, you may have been warned “don’t build a house on rented land.” In other words,…
Add Value to Your Brand with Native Advertising
Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages every day. Emails, sponsored social…
How To Use Influencers In Your Education Marketing Strategy
Every social media channel has a growing list of influencers and Instagram is no exception. But what exactly is an…
Fantasy Football and Social Media: The Winning “Players”
What if you viewed social media strategy like fantasy football? Like the thousands of people who play, you probably spent…