ISTE 2016 News Recap
At ISTE 2016 last week, the top ed tech companies announced product releases, partnerships, research and more. To help you…
Awareness Through Hashtags
Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.
Personalized Learning Tools: Friend or Foe?
Will personalized learning software make teachers less central to instruction and lesson planning? That seems to be the fear among…
General Trends to Watch in 2016
As we start the New Year, here are my viewpoints on current marketing trends that impact marketers in the education…
Trends to Watch for in 2016
The one thing that can’t be stopped – time. Before 2015 is entirely gone, we’ve put together a few trends…
Repackaging a Story to Appeal to Disparate Audiences – Case Study
Situation: A client specializing in learning games sought to garner visibility of its new engineering game during a launch at…
CB&A Welcomes Three New Clients
We’re welcoming the warmer days of summer and also saying hello to three new clients: TeacherLists, Wonder Workshop and Oklahoma…
CB&A Selected to Lead First-Ever CETL Summit
Last week, CB&A facilitated the first-ever Certified Education Technology Leader (CETL) Summit during the annual Consortium for School Networking (CoSN)…
TCEA 2015 Preview
We’re looking forward to hitting the road and heading to warmer weather as we join thousands of attendees across the country…
Special Education Innovations From ISTE: An eSchool News Reflection
It’s been a month since ISTE 2014, but we’re still beaming from the Special Education Innovation Reception. Dennis Pierce (@eSN_Dennis)…