November 8, 2017

SEO: Dead or Alive?

Search Engine Optimization, or SEO, is the process of attempting to improve your website rankings with popular search engines such…

Lauren Reid
October 31, 2017

We Turned Down a Monthly Column. Here’s Why.

Forbes Media recruited us to join its Agency Council. Ethical concerns guided our decision to decline. The offer    According…

Saul Hafenbredl
October 19, 2017

5 Ways PR Improves Your Bottom Line

While PR has the reputation of being tricky to measure, marketers have made significant progress in solidifying the traditionally dotted…

Saul Hafenbredl
October 3, 2017

Three Education Marketing Trends You Should Not Ignore

Changes are happening fast in marketing. At this year’s AMA Annual Conference, I had the opportunity to learn from marketing influencers…

Lauren West
September 12, 2017

Four Ingredients for Your Next Education Marketing Campaign

All business owners are seeking the “secret recipe” for an education marketing campaign that grows their business. You want people…

Saul Hafenbredl
August 30, 2017

Fantasy Football and Social Media: The Winning “Players”

What if you viewed social media strategy like fantasy football? Like the thousands of people who play, you probably spent…

Lauren Reid
May 31, 2017

4 Ways New Marketing Pros Can Make a Splash in their First 90 days

So, you landed your first job at an education marketing agency. Congratulations! This accomplishment will pose new challenges in the…

Chloe Dechow
May 15, 2017

Hidden Campus Customers You’re Missing in Building Lifelong Brand Loyalty

Business startup culture is often referred to as an extension of the millennial mentality. As the highest educated, most radically…

Charlene Blohm
CB&A is an education pr agency.
April 24, 2017

Three Tips to Finding Elusive Educators This Summer

It’s important to adapt your strategy to stay connected through the coming months. Summer can be an ideal time to present new, innovative solutions for educators to implement in their schools.

Charlene Blohm
March 28, 2017

3 Ways to Stand Out! How Online Course Providers Win

Between 2004 and 2014, the number of students enrolled in at least one online learning course grew over 260 percent…

Charlene Blohm