Headquartered in our backyard of Madison, American Family Insurance is a Fortune 500 company that is well-regarded for its effective use of social media. The CB&A team jumped at the opportunity to get a behind-the-scenes glimpse at Social Media Breakfast. Michele Wingate, social media manager for American Family Insurance, spoke about the evolution of social media metrics and how the company’s social media program integrates owned, paid and earned media to support the overall brand strategy. American Family Insurance maintains branded social media channels on Facebook, Twitter, LinkedIn, Pinterest, Google+ and YouTube.
Headquartered in our backyard, American Family Insurance is a Fortune 500 company that is well-regarded for its use of social media. The CB&A team jumped at the opportunity to get a behind-the-scenes glimpse at Social Media Breakfast.
http://storify.com/CBlohmAssoc/social-media-breakfast-1