Creating content that attracts an audience engaged is tricky enough. Holding that audience’s attention is even more difficult. One often overlooked place to find inspiration for education marketing content is the news. Maybe you want to tap into policy and legislation. Perhaps you’d rather play it safer and examine the tech side with its new apps, websites and digital learning options.
Whatever your niche may be, the news is a great place to search for content inspiration for a number of reasons.
Become a reliable resource
The news is guaranteed to have more than enough content worth commenting on to create an endless stream of topic inspiration for education marketing. And because somewhere between 60 percent and 75 percent of people say their main source of current news is online, you have a guaranteed audience. When it comes to most-searched platforms, Facebook comes in first, and YouTube second.
When you create content around current events, you have an opportunity to increase your own brand based on the thoughts and views of your corporation. If you have certain political beliefs you want to make known, this is a great way to call attention to them.
Keep in mind, however, politics can be messy. Choosing a side can harm your business just as much as it can help. Weigh all pros and cons before publishing anything with strong opinions, and be mindful of neutrality whenever possible.
Become a social media influencer
Now that platforms are so politically charged, it’s often difficult for readers to know where real, fact-based news is coming from. If you are mindful of fact-checking and are able to post useful content regularly, you’ll be surprised at how quickly you can build a following as a social media influencer. When posting content on social media, don’t forget to take advantage of trending hashtags. Follow those hashtags and reply intelligently to commenters.
The more you put yourself out there, the more you will be seen. And the more you are seen, the more you will be remembered – hopefully as a positive resource and a thought leader in the education industry.
Current topics as inspiration
Not sure you want to write about the news directly? Another idea is to simply use it as inspiration. How many times have you received an email that takes a current topic and uses it as a jumping off point for the article or email? For example, an email subject line might read, Five Things We Learned From the Presidential Election. Or, How Recent School Violence Impacts Your Local Community.
The email or newsletter itself doesn’t need to talk about the named current event specifically, but simply tying focus back to something the entire nation is already watching, keeps you current in the eyes of your readers. Anytime you can prove you’re paying attention to notable events helps build your reputation.
Wondering if current events fit into your education marketing strategy? Get our opinion by sending a note to firstname.lastname@example.org.