September 8, 2009
You Can’t Win Unless You Enter
There are several award programs in the education industry offering companies and organizations a chance to stand in the spotlight.…
September 2, 2009
How To: Build Your Brand Using Social Media
Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A…
August 20, 2009
Districts Turn to Public Relations to Boost Enrollment
An article in the Aug. 17 edition of the Wall Street Journal sheds light on the use of public relations…
August 17, 2009
Integrated Media Campaigns Yield Highest Returns
During the National Educational Computing Conference (NECC), the CB&A team hosted a series of Publishers’ Roundtable discussions. These brainstorming sessions…
July 28, 2009
Thank you!
One of the responsibilities we take most seriously at our agency is helping our clients build and maintain meaningful relationships…
July 28, 2009
Lights, Camera, Action – Preparing for Video Interviews
With Web-based social media platforms increasing their dominance as inexpensive marketing tools, it's important for companies to consider adding more…
July 13, 2009
Three Key Tips to Remember When Engaging in Social Media
After participating in Hubspot's Using Social Media for Lead Generation webinar, hosted by Rick Burnes, Hubspot Marketing Manager, I came…
June 26, 2009
Using Social Media Effectively to Engage and Inspire
Looking for examples of how to use social media to engage and collaborate with your customers and other target audiences? …
June 18, 2009
AEP Honors the Year’s Top Educational Products
The Association of Educational Publishers (AEP) announced the winners of the 2009 Distinguished Achievement Awards during the AEP Awards Banquet…
June 17, 2009
Being Proactive Today Yields Positive Results Tomorrow
In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are one of the few places…
May 28, 2009
Don’t Copy That Either
In 1992, the Software & Information Industry Association (SIIA) released the rousing, rap-filled and rather catchy video entitled Don't Copy That…
May 27, 2009
Increasing Blog Readership
Think like your reader. Why should they care? That's the most important tip for corporate blogging and driving more…
May 22, 2009
How to Start a Corporate Blog
Corporate blogging is not about jumping on the bandwagon. It’s about developing a deeper relationship with your customers and other…
May 19, 2009
Building Sustainable Learning Environments
In early May, CB&A attended the SIIA Ed Tech Industry Summit in San Francisco, which addressed the theme of “Building…
May 9, 2009
To Blog or not to Blog
Is a blog right for your company? Establishing a corporate blog can be a valuable investment of time and resources,…
April 2, 2009
Getting Ready for NECC
Spring is the season for education-focused trade shows. From the National Council of Teachers of Mathematics (NCTM) to the International…
