November 2, 2009
Tech & Learning Announces 2009 Awards of Excellence Winners
Tech & Learning magazine recently announced the winners of its 27th Annual Awards of Excellence. The awards program recognizes software,…
October 20, 2009
PR + Social Media Summit Wrap Up
Recently, I attended Social Media Club Milwaukee’s (@socialmediaclub) PR + Social Media Summit (#PRSMS) at the University of Wisconsin –…
October 20, 2009
Social Media in the Education Market
On October 15th, I had the opportunity to co-present the “Social Media in the Education Market: New Ways to Build…
October 1, 2009
PR is More Than Publicity
It seems everyone is talking about social media. Journalists are all a-Twitter, business conferences now include sessions about “being social,”…
September 22, 2009
EdNET Keynote Draws Attention to New Administration’s Education Focus
During EdNET 2009, we were able to hear James Shelton, Assistant Deputy Secretary for the Office of Innovation and Improvement…
September 8, 2009
You Can’t Win Unless You Enter
There are several award programs in the education industry offering companies and organizations a chance to stand in the spotlight.…
September 2, 2009
How To: Build Your Brand Using Social Media
Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A…
August 20, 2009
Districts Turn to Public Relations to Boost Enrollment
An article in the Aug. 17 edition of the Wall Street Journal sheds light on the use of public relations…
August 17, 2009
Integrated Media Campaigns Yield Highest Returns
During the National Educational Computing Conference (NECC), the CB&A team hosted a series of Publishers’ Roundtable discussions. These brainstorming sessions…
July 28, 2009
Thank you!
One of the responsibilities we take most seriously at our agency is helping our clients build and maintain meaningful relationships…
July 28, 2009
Lights, Camera, Action – Preparing for Video Interviews
With Web-based social media platforms increasing their dominance as inexpensive marketing tools, it's important for companies to consider adding more…
July 13, 2009
Three Key Tips to Remember When Engaging in Social Media
After participating in Hubspot's Using Social Media for Lead Generation webinar, hosted by Rick Burnes, Hubspot Marketing Manager, I came…
June 26, 2009
Using Social Media Effectively to Engage and Inspire
Looking for examples of how to use social media to engage and collaborate with your customers and other target audiences? …
June 18, 2009
AEP Honors the Year’s Top Educational Products
The Association of Educational Publishers (AEP) announced the winners of the 2009 Distinguished Achievement Awards during the AEP Awards Banquet…
June 17, 2009
Being Proactive Today Yields Positive Results Tomorrow
In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are one of the few places…
May 28, 2009
Don’t Copy That Either
In 1992, the Software & Information Industry Association (SIIA) released the rousing, rap-filled and rather catchy video entitled Don't Copy That…
