March 8, 2010
Survey Results: Twitter Use in K-12 Education
Every year CB&A conducts a Birds-of-a-Feather Roundtable during the annual CoSN conference. For those of you unfamiliar with CoSN, it's…
March 1, 2010
The Five Key Phases of the District Buying Cycle
America’s 14,000 public school districts function independently, but each sets its own schedule for the five principle elements of the…
February 15, 2010
How to Put Your Best Foot Forward When Applying to Award Programs
There are several award programs in the education industry that highlight organizations, products and services, and many call for entries…
February 10, 2010
The Bottom Line: Why price matters in marketing communications
How much is it? That's usually the first question out of our mouths when we read about a new, "must…
January 11, 2010
Deploying Social Media in 2010
Looking back on 2009, was your company innovative in terms of online networking, or more of a social novice? If…
December 21, 2009
Edublog Award Winners Announced
Congratulations to all the 2009 Edublog award winners and nominees! The winners were announced in an online ceremony last week.…
December 8, 2009
Edublog Award Nominations
Now in its sixth year, the Edublog Awards program celebrates the achievements of edubloggers, twitterers, podcasters, video makers, online communities,…
November 24, 2009
PRSA 2009: Measuring the Influence of Social Media
How have public relations metrics changed with the advent of social media? Katie Paine of KDPaine & Partners addressed this…
November 23, 2009
PRSA 2009: The Value of Online Video
If a picture is worth a thousand words, then imagine the impact of a video. During the 2009 Public Relations International…
November 20, 2009
PRSA 2009: How to Optimize News Content
Ninety percent of journalists rely on online search engines to perform key elements of their job, whether researching a story,…
November 19, 2009
PRSA 2009: Digital Revolution – The Chaos Scenario
Are traditional media falling apart before our eyes? And, more important, are we prepared to pick up the pieces? Bob…
November 18, 2009
PRSA 2009 International Conference
Last week I attended the 2009 Public Relations Society of America International Conference (PRSA) in San Diego. More than 3,000…
November 17, 2009
Educators’ Use of Social Networking and Content-Sharing Tools
We had the opportunity to participate in a Webinar hosted by MMS Education, edWeb.net and MCH, Inc. on Nov.…
November 13, 2009
Public Relations’ Role in the Corporate Twittersphere
As people turn toward Twitter to build their personal and professional brands, one practice that’s sparked some controversy throughout the…
November 2, 2009
Tech & Learning Announces 2009 Awards of Excellence Winners
Tech & Learning magazine recently announced the winners of its 27th Annual Awards of Excellence. The awards program recognizes software,…
October 20, 2009
PR + Social Media Summit Wrap Up
Recently, I attended Social Media Club Milwaukee’s (@socialmediaclub) PR + Social Media Summit (#PRSMS) at the University of Wisconsin –…
October 20, 2009
Social Media in the Education Market
On October 15th, I had the opportunity to co-present the “Social Media in the Education Market: New Ways to Build…
October 1, 2009
PR is More Than Publicity
It seems everyone is talking about social media. Journalists are all a-Twitter, business conferences now include sessions about “being social,”…
September 22, 2009
EdNET Keynote Draws Attention to New Administration’s Education Focus
During EdNET 2009, we were able to hear James Shelton, Assistant Deputy Secretary for the Office of Innovation and Improvement…
