June 26, 2009
Using Social Media Effectively to Engage and Inspire
Looking for examples of how to use social media to engage and collaborate with your customers and other target audiences? …
June 18, 2009
AEP Honors the Year’s Top Educational Products
The Association of Educational Publishers (AEP) announced the winners of the 2009 Distinguished Achievement Awards during the AEP Awards Banquet…
June 17, 2009
Being Proactive Today Yields Positive Results Tomorrow
In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are one of the few places…
May 28, 2009
Don’t Copy That Either
In 1992, the Software & Information Industry Association (SIIA) released the rousing, rap-filled and rather catchy video entitled Don't Copy That…
May 27, 2009
Increasing Blog Readership
Think like your reader. Why should they care? That's the most important tip for corporate blogging and driving more…
May 22, 2009
How to Start a Corporate Blog
Corporate blogging is not about jumping on the bandwagon. It’s about developing a deeper relationship with your customers and other…
May 19, 2009
Building Sustainable Learning Environments
In early May, CB&A attended the SIIA Ed Tech Industry Summit in San Francisco, which addressed the theme of “Building…
May 9, 2009
To Blog or not to Blog
Is a blog right for your company? Establishing a corporate blog can be a valuable investment of time and resources,…
April 2, 2009
Getting Ready for NECC
Spring is the season for education-focused trade shows. From the National Council of Teachers of Mathematics (NCTM) to the International…
March 31, 2009
Changing Communications Paradigm
A few days ago, a PRSA blog highlighted this sad statistic, which has been on my mind ever since: According…
February 20, 2009
Tell Interesting Stories
Several years ago I had the pleasure of enjoying a tasty dinner (with a fun bit of dancing following dessert)…
January 21, 2009
Getting your Signal Heard Above the Noise
Communication - a lot gets said, but it doesn't all necessarily get through. With so many voices to listen to,…
