While the pandemic has hit certain industries quite hard, such as travel, arts and entertainment, the education sector appears to have fared better: Sales have increased since the pandemic began for a solid majority of education companies, and more than two in five believe they’ll emerge from the crisis “stronger than ever.”
In a survey of business-to-education (B2E) marketers conducted by CB&A in summer 2021, 62 percent of respondents said their sales have increased since the pandemic began — and 32 percent indicated that sales are up “significantly.” Only 24 percent said they’ve noticed a drop in sales.
Given the shift to remote learning that occurred when the pandemic started, a bump in sales might not be surprising for companies that offer products or services supporting distance learning in particular.
However, our survey revealed that sales also increased among 55 percent of education companies that don’t offer a product or service applicable to distance learning. This finding speaks to the important role that companies have played in helping schools meet a wide range of student needs during a very difficult period.
Looking ahead, B2E marketers are overwhelmingly optimistic. Nearly four out of five (78 percent) have a positive outlook for the remainder of 2021 and beyond — and 42 percent agree with the statement: “We’re emerging from the pandemic stronger than ever.” Only 4 percent expressed pessimism.
The pandemic has underscored the need for high-quality solutions to help educators close long-standing achievement gaps and prepare all students for success. For education companies with proven solutions that address these needs, the opportunities for growth are nearly limitless … provided they back their services with strategic, well-executed sales and marketing campaigns.
For more survey findings, including an analysis of how the pandemic has led to considerable changes in education marketing, download the full report .
And, to learn how CB&A can help you develop and execute highly strategic B2E marketing campaigns, connect with our team today.