Last week I attended the 2009 Public Relations Society of America International Conference (PRSA) in San Diego. More than 3,000 public relations professionals from around the world attended the conference, which is the industry’s largest annual learning and networking event. This year’s theme, “Delivering Value” celebrates public relations as a driver of business outcomes critical to organizational success.
During the conference I attended a number of professional development sessions led by the public relations industry’s thought leaders. In addition, I listened to keynote addresses by Arianna Huffington, Todd Buckholz and Bob Garfield, three of the most influential and respected journalists, authors and commentators working today.
PRSA has published recaps of the keynotes online:
To Stand Out, Arianna Huffington Says That You Need Drama
Bob Garfield: Shut Up and Listen – Or You’re Doomed
Over the next week, I’ll be publishing a series of posts to share the insights and knowledge gleaned from attending the keynote and conference sessions. Four common themes emerged during the conference – Revolution, Optimization, Multimedia and Measurement. Each post in the series will focus on one of these themes. Let the conversation begin!