Education PR - Public Relations for Edtech

Changing Communications Paradigm

By March 31, 2009 No Comments

A few days ago, a PRSA blog highlighted this sad statistic, which has been on my mind ever since:

According to a 2008 Bureau of Labor Statistics study, one in four media jobs have disappeared since the year 2000.

 

The implications are profound, not only for friends and former co-workers who have lost their jobs at newspapers and magazines, but for the way PR professionals manage their communications.

Is your communication plan up-to-date with this new media reality?  Does your media list reflect these current changes?  Does your plan include using social media tools to reach out to media and customers?