2013 was a busy year for CB&A, as we expanded our education marketing services into the growing special needs sector. With the creation of the Special Needs Division, we’ve been fortunate to work with several dynamic clients whose products and services make a difference in the lives of individuals with special needs and autism. It’s been exciting to collaborate with these companies in developing effective education PR plans to share their stories.
Let’s take a look at these clients and the news they had to share in 2013:
- ABPathfinder, LLC., a developer of special education and therapy management solutions, was very active during the fall months. In October, it announced its Great Tablet Giveaway Program, which supplies free tablet computers to schools and therapy centers implementing ABPathfinder software. At the annual Ohio Center for Autism and Low Incidence Conference (OCALICON) in Columbus, Ohio, it released an update of its signature software, providing offline data entry capabilities.
- 2013 was a year of recognition for Brain Parade, a developer of learning solutions for children with autism and other developmental disabilities. Its See.Touch.Learn. application was voted Most Likely to Succeed during the Innovation Incubator Program held by the Software & Information Industry Association (SIIA) in May. The company also secured $700,000 in seed funding from investors to expand its autism offerings.
- DynaVox, the leading provider of speech-generating devices, in September released the DynaVox T10, the first purpose-built speech-generating tablet. Featuring a durable design, easy-to-grip handles and dedicated speakers, the device provides access to the company’s research-based DynaVox Compass software. The company successfully showcased the products last fall at the Closing the Gap Conference in October and the American Speech-Language-Hearing Association (ASHA) Convention in November.
- Social robotics leader RoboKind and its autism intervention program, Robots4Autism, made a big debut this fall, unveiling a human-like robot, Zeno, at the ASHA Convention and OCALICON. Shortly after, the company was voted Most Innovative during the annual Innovation Incubator Program held by the Education Division of the Software & Information Industry Association (SIIA) in December.
At CB&A, we’re pleased to help our clients in the special needs marketplace receive recognition for their dynamic work. We look forward to more successful collaboration in 2014!