Education PR - Public Relations for Edtech

Bringing Home the Gold MarCom

By November 12, 2014 No Comments
At CB&A we’re a little competitive. We can make a contest out of anything—whether it’s a fierce bag toss game, a sneeze competition or a media placement, our competitive spirit drives us to be successful.

Recently, we were awarded a MarCom Gold Award for a national television media placement. Presented by the Association of Marketing and Communication Professionals, the MarCom Gold Award is reserved for entries that exceed the high standards of the industry norm. With more than 6,500 entries from across the United States, Canada and 15 other countries, it’s safe to say we’re thrilled to add this honor to our trophy case.

The national media placement that earned us this recognition spawned from a successful education public relations program that introduced our client, a robotics company, to the education and special needs markets. Focusing primarily on trade outlets, we built enough visibility and awareness to attract the attention of prominent national consumer outlets. After an online article became a catalyst for more coverage, we were able to secure a spot on MSNBC’s NewsNation with Tamron Hall. More than 3.7 million viewers watched the segment video, in addition to the millions of live viewers.

The MSNBC placement demonstrates that a strong public relations foundation can propel your company towards great opportunities. We capitalized on the placement by arranging meetings with education trade outlets in New York to garner more coverage, sharing the segment on social media and using the segment as a talking point in subsequent media relations.

At CB&A we know visibility is more than just one TV placement, it’s what you do with it that makes it matter. This is why we view every success as a doorway to the next big win for our clients.