Marketing
October 3, 2018

Education Marketing Action Alert: Congress Passes Education Budget

Congress passed an FY19 spending bill shortly before the start of the new fiscal year…
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A left hand writes a singular bold dollar sign in black marker on the page of a notebook.
Marketing
September 7, 2018

Plan Your Marketing Budget: Tools and Trends for 2019

As you execute the second half of your 2018 education marketing plan, it’s time to…
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There are several essential pieces for successful education marketing emails.
Marketing
July 17, 2018

The Anatomy of an Effective Education Marketing Email

There are several essential pieces for successful education marketing emails. Photo courtesy of Pixabay. For…
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Measure your education marketing goals by tracking key marketing campaign metrics.
Marketing
July 11, 2018

Essential Metrics to Measure Your Back-To-School Success

Your back-to-school campaign is about to kick off – but when it’s over, how will…
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Marketing
June 5, 2018

Your ISTE Game Plan for Education Marketing Success

Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s…
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Education marketing action alert
Marketing
May 14, 2018

Education Marketing Action Alert: What You Need to Know about GDPR

THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation…
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Marketing
April 18, 2018

How to Increase Education Marketing Conversions with A/B Testing

One thing we know about successful education marketing is that our audience keeps us guessing.…
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Education marketing action alert
Marketing
April 4, 2018

Education Marketing Action Alert: Ed Tech Gets a $700M Boost

The News Lawmakers have finally resolved their stalemate over the 2018 federal budget, and there’s…
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