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Marketing
February 28, 2011

SIIA’s “Don’t Copy That 2” Encourages Fair Use of Print & Digital Content

Do you remember 1992's classic video, "Don't Copy That Floppy" (DCTF)? As part of the…
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Marketing
December 14, 2010

You Want Me to Invest in What?

The Ed Tech Business Forum (ETBF), sponsored by the Software & Information Industry Association (SIIA),…
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Marketing
October 25, 2010

A Growing Communications Channel: Best Practices for Mobile Marketing

Hosted by the Association of Strategic Marketing, the Apple OS and Mobile Marketing: Best Practices…
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Marketing
April 2, 2010

Maximizing Marketing and PR Opportunities at Trade Shows

While trade shows require significant financial investment and staff time, they can result in new…
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Marketing
March 1, 2010

The Five Key Phases of the District Buying Cycle

America’s 14,000 public school districts function independently, but each sets its own schedule for the…
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