Featured Archives | C. Blohm & Associates, Inc

Education Marketing Strategy Featured

November 17, 2021

Three Ways to Build Successful Education Sales and Marketing Teams

How can education companies assemble sales and marketing teams that consistently deliver impressive results? During a recent webinar hosted by…

Charlene Blohm

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Education Content Marketing Featured

November 4, 2021

Content Marketing has Become More Critical During the Pandemic

Cutting through all the chatter and getting buyers’ attention is always a challenge for business-to-education marketers, especially in what has…

Liz Meyer

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Education Marketing Strategy Featured

October 25, 2021

How ESSER Funding has Affected Education Marketing

Since March 2020, federal lawmakers have passed three COVID-19 relief bills that together provide billions of dollars in emergency aid…

Chloe Dechow

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Education Marketing Strategy Featured

October 5, 2021

How the Pandemic has Transformed Education Marketing

Although sales to the education market have remained strong during the pandemic, business-to-education (B2E) marketers have still faced many challenges…

Saul Hafenbredl

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Education Marketing Strategy Featured

September 29, 2021

Education Companies Have Reason for Optimism. Here’s Why.

While the pandemic has hit certain industries quite hard, such as travel, arts and entertainment, the education sector appears to…

Emily Embury

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Education PR - Public Relations for Edtech Featured

June 24, 2021

Four Steps to Building Education Thought Leadership

Use your personal brand to propel your company's mission If I asked five people who worked with you to describe…

Charlene Blohm

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Education Content Marketing Featured

May 20, 2021

How to Create Compelling Education Content That Builds Your Brand

Learn 8 Proven Steps to Meet Your B2E Marketing Goals Content is essential for education marketing. It can help drive…

Liz Meyer

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Education Marketing Strategy Featured

May 10, 2021

When Selling to Schools, Make Sure You Understand the Education Buying Cycle

How to align your sales and marketing efforts to the education buying cycle Timing is everything, as the saying goes.…

Kevin Custer and Rita Ferrandino

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Education PR - Public Relations for Edtech Featured

April 26, 2021

CB&A Expert Series: 3 Tips to Get Exposure in the Media

How education companies can support the work of journalists The education industry is in a constant state of change –…

Chloe Dechow

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Education Content Marketing Education Marketing Strategy Featured

April 9, 2021

CB&A Client Briefing: COVID-19 Education Funding Overview

Education funding and grant highlights for education marketers First CARES, then CAA, and now ARPA. Taken together, these relief packages represent…

Saul Hafenbredl

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