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Education Marketing Trends

Education Marketing Trends in K12 and Higher Education

Having a comprehensive education marketing strategy requires incorporating the latest trends and tools into your plan. Marketers who are targeting schools need to follow the education marketing trends, or they’ll fail to stay up-to-date on industry best practices. Learn how to move your professional development, higher ed or edtech brand forward with education marketing strategies focused on outputs, outcomes, and KPIs.

Follow along for edtech marketing tips on reaching educators, school leaders, parents and more. From email marketing strategies to focus groups, we have your education marketing goals covered. Contact us today if you’d like to learn more about our education marketing services, or read one of the articles below.

Education Marketing Trends
February 28, 2011

SIIA’s “Don’t Copy That 2” Encourages Fair Use of Print & Digital Content

Do you remember 1992's classic video, "Don't Copy That Floppy" (DCTF)? As part of the Software & Information Industry Association's…
Brittany Dorfner
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Education Marketing Trends
December 14, 2010

You Want Me to Invest in What?

The Ed Tech Business Forum (ETBF), sponsored by the Software & Information Industry Association (SIIA), was jam-packed with excellent sessions,…
Charlene Blohm
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Education Marketing Trends
October 25, 2010

A Growing Communications Channel: Best Practices for Mobile Marketing

Hosted by the Association of Strategic Marketing, the Apple OS and Mobile Marketing: Best Practices for iPhone, iPad and iPod…
Brittany Dorfner
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Education Marketing Trends
April 2, 2010

Maximizing Marketing and PR Opportunities at Trade Shows

While trade shows require significant financial investment and staff time, they can result in new sales and revenue, as well…
Kristen Plemon
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Education Marketing Trends
March 1, 2010

The Five Key Phases of the District Buying Cycle

America’s 14,000 public school districts function independently, but each sets its own schedule for the five principle elements of the…
Charlene Blohm
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  • About
    • Executive Team
    • Careers
  • Services
    • Education Marketing Strategy
    • Public Relations
    • B2E Content Marketing
  • Work
  • Blog
  • Contact