November 23, 2009
PRSA 2009: The Value of Online Video
If a picture is worth a thousand words, then imagine the impact of a video. During the 2009 Public Relations International…
November 20, 2009
PRSA 2009: How to Optimize News Content
Ninety percent of journalists rely on online search engines to perform key elements of their job, whether researching a story,…
November 19, 2009
PRSA 2009: Digital Revolution – The Chaos Scenario
Are traditional media falling apart before our eyes? And, more important, are we prepared to pick up the pieces? Bob…
November 18, 2009
PRSA 2009 International Conference
Last week I attended the 2009 Public Relations Society of America International Conference (PRSA) in San Diego. More than 3,000…
August 20, 2009
Districts Turn to Public Relations to Boost Enrollment
An article in the Aug. 17 edition of the Wall Street Journal sheds light on the use of public relations…
June 18, 2009
AEP Honors the Year’s Top Educational Products
The Association of Educational Publishers (AEP) announced the winners of the 2009 Distinguished Achievement Awards during the AEP Awards Banquet…
May 19, 2009
Building Sustainable Learning Environments
In early May, CB&A attended the SIIA Ed Tech Industry Summit in San Francisco, which addressed the theme of “Building…
