April 8, 2010
Survey Update: Twitter Use in K-12 Education
Last month I shared the results of a survey CB&A conducted in conjunction with the CoSN Conference 2010. To help…
March 11, 2010
CoSN 2010: Ed Tech Policy Update
This year's CoSN Conference took place during a dynamic time in education. With two education policy initiatives about to be…
March 8, 2010
Survey Results: Twitter Use in K-12 Education
Every year CB&A conducts a Birds-of-a-Feather Roundtable during the annual CoSN conference. For those of you unfamiliar with CoSN, it's…
November 24, 2009
PRSA 2009: Measuring the Influence of Social Media
How have public relations metrics changed with the advent of social media? Katie Paine of KDPaine & Partners addressed this…
November 23, 2009
PRSA 2009: The Value of Online Video
If a picture is worth a thousand words, then imagine the impact of a video. During the 2009 Public Relations International…
November 20, 2009
PRSA 2009: How to Optimize News Content
Ninety percent of journalists rely on online search engines to perform key elements of their job, whether researching a story,…
November 19, 2009
PRSA 2009: Digital Revolution – The Chaos Scenario
Are traditional media falling apart before our eyes? And, more important, are we prepared to pick up the pieces? Bob…
November 18, 2009
PRSA 2009 International Conference
Last week I attended the 2009 Public Relations Society of America International Conference (PRSA) in San Diego. More than 3,000…
August 20, 2009
Districts Turn to Public Relations to Boost Enrollment
An article in the Aug. 17 edition of the Wall Street Journal sheds light on the use of public relations…
